Expert photography tips for graphic designers

If you've ever had to provide photography for a client project, it can be tricky to get things just right. Follow these tips to set you on your way.

01. Listen to your client

First of all, always remember the client is king – their happiness is essential to any project. Find out exactly what look and feel they want, and the message that they wish to convey.
You're in a great position to keep the photography complementary and in-line with the brand's image, so use all your creative direction to its full advantage.

02. Keep re-touching invisible

Re-touching can be a fantastic way to iron out imperfections. However any re-touching work should be completely invisible: less is more.
If a heavy amount of retouching is required, make sure you get a good second opinion on the finished outcome. The most powerful images are created with good photography and minimal re-touching.

03. Think creatively

Find your inspiration online or out and about, and decide what you want to achieve. Some projects might require a simple approach, but originality is always a plus for creative work.
Take your ideas and let them grow: if the project allows, think of twists that you can make to a concept to make it your own.

04. Use the right equipment

Choosing the right camera is key: it needs to work for you. Make sure it has settings and accessories to compliment the uses you might have for it. Things to think about are: image quality (megapixels and built-in noise reduction), adaptability (lenses and accessories), shutter speed, ISO and tethering.

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